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Website Optimisation in Kent

A business website should be more than just a digital brochure. It should be a high-converting and profitable business tool.

Device width: MobileTabletLaptop Desktop

Mobile Page Optimisation Desktop Page Optimisation
Mobile brand design
Designed for tablet display
Designed for medium device display
Designed for your brand with space to breathe
Design that reflects your brand with space to breathe
Design that reflects your brand with space for the messaging to breathe on large devices
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Mobile navigation design
Navigation for tablet devices
Navigation – intuitive and responsive for ease of use
Navigation – intuitive and responsive, providing guidance and ease of use
Navigation that's intuitive and responsive, built to provide guidance and ease of use
Navigation that's logical, intuitive and responsive, built to provide guidance and ease of use
Optimised headlines
Headlines for smaller devices
Clean, engaging headlines, optimised for search
Clean headlines to engage your audience, optimised for search
Clean headlines that engage, and hook your audience, optimised for search
Clean headlines that engage, help and then hook your audience, optimised to rank in searches
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Tone of voice for target persona
Tone of voice for target persona
HTML5 features for attention (this ones a ticker tape)
HTML5 features to attract attention (this ones a ticker tape)
HTML5 features to attract attention (this ones a ticker tape with variations)
HTML5 features that attract the attention (this ones a ticker tape, allowing multiple versions)
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Mobile CTAs - large and tappable
Calls to action – compel visitors to act
Your images, formatted for smaller devices
Your images, formatted and optimised for your brand
Your images, formatted and optimised to reflect your brand
Your images, formatted for display and optimised to reflect your brand
Images, formatted for Phones
Images, formatted for smaller devices
Calls to action) – compel visitors to act
CTAs (calls to action) – compel visitors to act
Correctly placed calls to action – compelling visitors to act
Correctly placed CTAs (calls to action) that compel your visitors to act
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Mobile display optimisation
Making the most of smaller screens
Tone of voice your visitors will understand
A tone of voice your target persona will understand
A tone of voice that your target persona likes and understands
A familiar tone of voice that your target persona knows, likes and understands
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Optimising a web page

If things are hard to find or your site is hard to navigate, people leave. Help visitors to find what they want and what you want them to see.

Drive demand and increase leads with a website aligned to your visitor's psychology.

Tick every box
  • Fast and responsive - Happy on a big desktop or a small mobile.
  • Navigation that's logical and intuitive, built to give answers.
  • Design that reflects your brand with space for the messaging to breathe.
  • Headlines that both help and hook your audience.
  • A tone of voice that your target persona knows, likes and understands.
  • Correctly placed CTAs (calls to action) that compel visitors to act.

SEO and CRO (Conversion Rate Optimisation) with an agile reporting loop.

Driving steady, incremental results each month.

A business website without optimisation is like a car that is never serviced. How can it seriously be expected to perform?

Need a service?

More visible + more useable = more leads

If your business website makes it easy for people to meet their needs (information), it’s far more likely you’ll meet your needs (lead generation)

Website optimisation – Make your website work harder

How long would you keep an employee who showed up for work each day, but produced nothing? If your website isn’t optimised, it’s like that employee. Costing you money, taking up space and not doing the work you pay them for.

You want revenue from your website. But what too many businesses fail to understand is that launching a site is just the beginning.

Organic growth – Playing the long game

To realise sustainable, profitable long-term results requires ongoing effort. Month by month you slowly improve, whilst those that do nothing slowly fade away.

We start improving the situation by discovering your site’s potential to drive traffic and generate leads.

As you start getting results, we start to look at improving them. We review analytics, we deploy optimisation tools, we monitor rankings and we work on making your conversions multiply.

With SEO one size does not fit all

Because your business is unique we customise every SEO strategy to meet the specific needs of each client. Your website and its content aligned with your brand and your digital marketing strategy.

Search Engine Optimization (SEO) in 2024

AI is disrupting the online world it's true. But search is currently still the most powerful source of traffic for your business website.

A well-optimised website attracts a steady stream of qualified visitors through organic search results. A Kent based SEO agency working for Kent based small businesses still has the power to make a real difference.

  • Technical SEO audits and remediation
  • Keyword research
  • SEO content writing and editing
  • Competitor research
  • Local SEO support

Conversion Rate Optimisation (CRO)

Search drives visitors, but traffic alone is not the goal. Every every un-clicked link and every CTA passed over is a lost opportunity. So how do you get the most value from every visitor?

We can help optimise your website for conversions. Conversion rate optimisation (CRO) is the lesser-known twin of SEO, but every bit as important.

Website optimisation are not just about getting traffic. Your success comes from getting visitors to convert into leads, customers, subscribers, donors. It’s about serving real business goals.

Better content driving higher rates of conversion

We can help refine your content strategy with an audit of existing content, leading to...

  • Higher conversion rates and more leads. Achieved through targeted messaging and a low-friction visitor experience
  • Higher search rankings and more qualified visitors through improved content and relevance
  • Higher CTR (click- through rates) through more compelling and better placed calls-to-action

We provide clients with analysis and reporting as often as required, cleanly displayed and simply explained to you and your stakeholders.

Our Development Partners of Choice

Google
Adobe
October
Open AI
Cloudflare
Wordpress

Web Development in Canterbury

  • hdcreate.uk
    77 Stour Street
    Canterbury CT1 2NR
  • Monday - Thursday: 8:00 am - 5:00 pm
    Friday: 9:00 am - 12:00 pm
  • 01227 392 137
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