SEO & Marketing Strategy

Increased online visibility...

SEO and marketing topic cluster

Responsive marketing

Mobile friendly solutions

Growth tactics using SEO & web marketing

Search and marketing focussed articles for small business professionals

Coming Soon

Rise above the noise...

SEO agency metaphor

Intention led analysis and planning

To impress Google, forget them and focus 100% on your users

Topical Authority – The new key to conversion

Our final cluster of topics provides innovative SEO and marketing information for small business professionals.

Learn how to overcome the challenges, rise above the noise and make a lasting impact on potential customers.

Intention-led analysis

Attracting the right kind of traffic? I mean those who are genuinely interested in what you have to offer? We discuss ways to ensure that every aspect of your online presence is strategically optimised to target your ideal audience.

Targeting relevant keywords and creating quality content that meets intent will drive more organic traffic to a business website.But how do you keep them coming back for more? We look at the methods and discuss new ideas related to user experience, page interactions and increasing conversion rates.

Web Marketing - One Step Beyond

Learn how to go beyond basic SEO strategies by focusing on building topical authority for a business. Discover how to position yourself as an expert in your field by consistently producing valuable and informative content. The ultimate aim - when people think of your industry, they think of you.

AI assisted campaigns

Using the latest LLMs (natural language models) partnered with well configured analysis and reporting, a small businesses can learn how to tailor it's marketing efforts and then reach out to the target audience with far greater precision.

Topics within this cluster will include understanding SEO for small businesses, the deployment of Google's SGE (generative search), Bing's incorporation of ChatGPT and it's impact, content creation and content planning, images and videos in search, the changing landscape of social networks and their future.