EAT - Expertise, authority and trust

The great thing about being a compact, full service agency based in Canterbury is that we are able to offer a comprehensive but uniquely bespoke service to local clients at an affordable price. We mainly work for professional services firms within the legal, finance and consultancy sectors, In these industries credibility and trust are paramount.

Demonstrating integrity

We have created visual impact and identities for many businesses over the years, from start ups through to long established practices and from individuals through to large consultancies. We've even worked with a couple of major public service organisations.

We are happy to lead and coordinate or provide input within a larger, multi team environment.

Tick every box

• 1. Strong branding working in unison with thoughtful design.
• 2. Fast, reliable, and secure web pages delivering high quality content that is easily updated by the site owner.
• 3. A measured strategy that combines SEO (Search Engine Optimisation) with SEM (Search Engine Marketing) to encourage engagement, ongoing interactions and repeat site visits.

Web Design for 2023 and beyond

All new site builds and onboards incorporate our PHP/Laravel web application framework CMS as standard, allowing us to quickly integrate a wide range of tools from an early stage. Fast page updates, custom Web Apps, analytics reporting and customised databases can be configured and deployed as required with full support and training.

Having the flexibility to create custom solutions allows us to concentrate on helping clients and particularly start ups in Kent to improve their customer services as well as streamline their marketing systems.

Safe - fast - simple

We take a pragmatic approach to solving clients problems and prefer a minimal, less is more approach when building digital solutions.

In short we try to leave the kitchen sink methodology out of the process and leave in just what is needed to quickly get the job done. This approach to web development makes our CMS tools, Editors and Web Apps clutter free and easy to use.

Too good to be true?

Ranking highly for keywords was once considered as something close to the dark arts and their are still many agencies today whose entire pitch seems to hinge on making your business number 1 in a Google search.

The creation of search results lists is becoming ever more sophisticated with AI (Artificial Intelligence) leading the way in understanding how and why to rank one page above another in the SERPs (Search Engine Results Pages).

Organically led growth

Authenticity, credibility and reputation are gradually becoming the dominant factor in ranking for keywords and search related phrases, as scams and cyber crime make trust one of the most important ingredients in the marketing mix.

We encourage clients to be honest, realistic and hard working when it comes to working with us to achieve their marketing objectives related to SEO. Having a solid and organically grown online base creates stability upon which more focussed and directed multi-channel campaigns can then be planned.

It's easy to become too focussed on one of these three necessities at the expense of the other two. But success depends on all of them working seamlessly together to produce a cohesive result.

The digital desert island

For example a website with no consideration given to SEO (Search Engine Optimisation) has often been compared to an unknown island in the ocean. It doesn't matter how nice it is or what it can offer because no one knows it exists.

A sheep in wolf's clothing

But obsessing over SEO without enough effort paid to creating quality content can lead to a scenario that isn't much better. The site gets lot of visitors yes but no enquiries follow on. People land on a page but can't find what they were looking for. They get tired of scanning a screen for meaningful content only to find the same old keywords, and not much more.

Without a logical path forwards or a way to help them to meet their needs the visitor leaves without looking any further. (referred to as "Bounce Rate").

Just another template?

In the final scenario we have a website with great content (tick) that is also well optimised for search engines (tick), but lacks visual strength and thoughtful design. The layout fails to bring it all together as a unified experience and the visitor is left confused and unconvinced.

A bit like a film set rather than a proper building, the offering or service just doesn't seem credible and no basis is established for growing trust or encouraging the visitor to learn more. They head back to the search results page and the opportunity to make a new contact is once again lost.

Balance is everything

From our experience, a planned and methodical approach to digital growththat advocates best practices wins every time. Be realistic, be authentic, put in the work and play the long game.