In Canterbury & across Kent
Artificial Intelligence in 2023 - Save time, save money and leverage the power of Web 4.0 to grow your business faster.
Build your Brand...
Accountants, Solicitors, Architects & Consultants
Look Great - Do More - Get Found
Cutting through all the tech talk and speaking plainly that's what we've been helping businesses do since 2008. We create solutions that enable clients to target and then reach out to new customers, achieve more online and grow their business.
Looking great...
Looking great –
A consistent and memorable identity
A consistent and memorable identity
A business website's home page should catch the attention of the visitor immediately and make a connection by introducing the business as a credible and potential solution to the search query (if any) that was made. The logo and branding design must be strong, concise and convey professionalism if it's going to attract the target audience and eventually generate leads. This is particularly important within the financial, legal and consultancy service sectors.
EAT - Expertise, Authority and Trust
Being a compact, but full service agency based in Canterbury, we are able to offer a comprehensive but uniquely bespoke service to local clients at an affordable price. We mainly work for professional services firms within the legal, finance and consultancy sectors. Credibility and trustworthiness have always been paramount within these industries, but never more so than in marketing landscape of 2023 and beyond.
Demonstrating integrity
We have created visual impact and identities for many businesses over the years. From start ups through to long established practices and from individuals through to large consultancies. We've even worked on projects with a couple of major public service organisations including the London Fire Brigade.
For Solicitors...
For Solicitors
Legal Firm branding – Conveying professionalism and trust, but with a twist of something unique!
Not an easy combination. Memorable but safe. Distinctive and recognisable, but without causing alarm. Creating a successful identity for a firm of Solicitors or an individual legal professional requires a deep understanding of who they are, their journey to date and what they want for the future. In a nutshell, what makes them tick.
Law firms and their clients
The same thing applies to their prospective client persona(s). Who is the ideal client? Where can they be found online and once found, how do we engage them? With this research established, we can begin work on creating an identity that faithfully reflects the firm, whilst fully meeting the expectations of their target prospect(s).
We rebranded one of West Kent's oldest law firms in 2015. The brand remains as strong and fresh today.
Doing more...
Doing more –
Easy CMS updates & built in Web Apps
Easy CMS updates & built in Web Apps
A business website should load quickly, securely and incorporate a modern CMS (Content Management System) that enables you to easily carry out business tasks such as creating a quotation, updating an FAQ, publishing a new post on your blog or simply checking on how many visitors you had last month.
Web Design for 2023 and beyond
All new site builds and onboards incorporate our PHP/Laravel web application framework CMS as standard, allowing us to quickly integrate a wide range of tools from an early stage. Fast page updates, custom Web Apps, analytics reporting and customised databases can be configured and deployed as required with full support and training.
Having the flexibility to create custom solutions allows us to concentrate on helping clients and particularly start ups in Kent to improve their customer services as well as streamline their marketing systems.
Safe - fast - simple
We take a pragmatic approach to solving clients problems and prefer a minimal, less is more approach when building digital solutions.
In short we try to leave the kitchen sink methodology out of the process and leave in just what is needed to quickly get the job done. This approach to web development makes our CMS tools, Editors and Web Apps clutter free and easy to use.
For Accountants...
For Accountants
Accountancy has collided with the digital world massively over the past decade, with cloud accounting now hard wired into virtually every practice
Whether specialising in Business Planning, Tax advice or acting as a multi disciplined practice, accountants during 2023 and beyond need to demonstrate a mastery of cloud based technologies. Clients will be expecting an intimate understanding of popular applications such as Xero and Quick Books, along with a proactive and partnered approach towards planning and business advice.
An approachable partner in finance
Branding needs convey this quality intuitively. The practice website needs to be a repository, resource centre, toolbox and marketing hub for the business and capable of being quickly updated as often as required.
We have worked with Naylor Accountancy for over a decade, designing, developing and marketing the brand in Kent, the UK and soon globally.
Getting found...
Getting found –
Target and connect with more prospects
Rank higher, then target and reach out to more prospects
A business website must be easily found via multiple channels and touch points to survive on today's crammed web. To rank within a search engine's results pages or gain popularity within your target social media groups requires the website must be well structured, secure and reasonably fast loading. Naturally written content that is genuinely helpful that has been thoughtfully optimised for the audience is a prerequisite in todays AI lead search algorithms. From a visitors perspective the messaging needs to be instantly engaging and useful, giving the reader a good reason to engage further and hopefully return.
Holistic Search Intent
The days of promising to make your business number one in a Google search are almost over. There are simply too many variables now. Keywords, although still relevant will soon be much less dominant when trying to be found online. You need to to consider the brand in everything and everywhere that you leave a digital footprint.
The development of search from returning a page with a static list, to delivering an interactive portal of related information is already well underway. AI (Artificial Intelligence) now determines how and why to recommend one brand above another when deciding how meaningful it's services might be to the portal user.
Organically led growth
Authenticity, credibility and reputation are quickly becoming the dominant factor in ranking for keywords and search related phrases, as scams and cyber crime make trust one of the most important ingredients in the marketing mix.
We encourage clients to be honest, realistic and hard working when it comes to working with us to achieve their marketing objectives related to SEO. Having a solid and organically grown online base creates stability upon which more focussed and directed multi-channel campaigns can then be planned.
For Consultants...
Consultants -
Calling Architects, Surveyors & Engineers
Design for Architects, Surveyors & Engineers
From our experience most professional consultants value precision without clutter. We've worked with a number of specialist consultancies within the building and finance sectors over the years, to help them find their place, voice and systems online.
Partnering with professionals, whatever it takes
We create the assets that consultants need to communicate effectively. That might be purely brand, digital or marketing assistance or a combination. Whatever is required we have the agility and experience to quickly develop a solution to our client's problem.
We created numerous infographics, presentations and digital solutions for Xceed and then Wavestone Consulting for over a decade.
Small Business Professionals...
Integration –
Brand, Digital & Marketing, working together
Brand, Digital & Marketing, working together to grow your business
Brand (what you are) working with Digital (the internet) and Marketing (targeting your audience) to achieve your business goals (what you want). That's our mission statement (what we do).
It's easy to become too focussed on one of these three necessities at the expense of the other two. But success depends on all of them working seamlessly together to produce a cohesive result.
The digital desert island
For example a website with no consideration given to SEO (Search Engine Optimisation) has often been compared to an unknown island in the ocean. It doesn't matter how nice it is or what it can offer because no one knows it exists.
A sheep in wolf's clothing
But obsessing over SEO without enough effort paid to creating quality content can lead to a scenario that isn't much better. The site gets lot of visitors yes but no enquiries follow on. People land on a page but can't find what they were looking for. They get tired of scanning a screen for meaningful content only to find the same old keywords, and not much more.
Without a logical path forwards or a way to help them to meet their needs the visitor leaves without looking any further. (referred to as "Bounce Rate").
Just another template?
In the final scenario we have a website with great content (tick) that is also well optimised for search engines (tick), but lacks visual strength and thoughtful design. The layout fails to bring it all together as a unified experience and the visitor is left confused and unconvinced.
A bit like a film set rather than a proper building, the offering or service just doesn't seem credible and no basis is established for growing trust or encouraging the visitor to learn more. They head back to the search results page and the opportunity to make a new contact is once again lost.
Balance is everything
From our experience, a planned and methodical approach to digital growth that advocates best practices, wins every time. Be realistic, be authentic, put in the work and play the long game.