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Web Designers in Canterbury

Is your website helping to grow your business?
Could it do more?

Could it help more?

AI is disrupting and reshaping web design, web searches and online marketing. We help small business owners in Kent adapt to the new landscape and then generate more leads from their websites.

More visitors, more engagement, more leads?

The answer is most probably YES.

But first it needs to jump through a few hoops.

1. To attract more visitors it must be easy to find online. It needs search optimisation.

2. To create more engagement you must hold a visitors attention and then give them exactly what they came looking for. It needs UX (user experience) design.

3. To generate more leads it must compel the visitor to take action and do something. It needs a lead magnet.

HD Create logo
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1. Improving Visibility

By matching your visitors search intent with the correct and most helpful answer, your site will become better understood by search engines. They will rank it higher in their results pages.

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2. Improving Engagement

Give visitors the information they need. Address their problem(s) directly with examples of how your service has helped to solve similar problems. Provide up to date content that is easily understood.

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3. Improving Conversions

Gently inspire visitors by demonstrating empathy and a like minded attitude. Give your visitors a reason to research and learn more. Inspire them to take action and then reach out to you for more help.

Case Study

Old mobile design for page
New mobile design replacing the old version

Improving the Website of a Tunbridge Wells Builder

February 2024 - Updates focussed on showcasing our client's new building projects, improving local search visibility and generating new leads.

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Faster Loading

Now 'A' graded for speed and 98% rated for performance (GT Metrix test 19/4/24).

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Optimised Images

Fast loading using .webp and reduced size .jpg formats for improved page load speed.

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Fully Responsive

Happy on a mobile, tablet, laptop or desktop device. Mobile first and width aware.

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Space to Breathe (and tap)

UX (user experience) improved on all device sizes with larger mobile buttons.

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SEO for Local Search

Ranking in Google and Bing is ongoing and improves gradually each month.

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Encouraging Engagement

Helping visitors to understand the strengths and skills of the business.

Visit – www.wellsconstruction.co.uk

Client Testimonials

We love working with Michael and have done so for many years. He has been really helpful with developing our website and its content and ensuring that it gets ranked well in Google. I would highly recommend HD Create :)

A very good service provided by hdcreate.uk - collaborative, professional and always focused on delivering what I, the client, needed.

The team go above-and-beyond and ensure we are continuously updated and engaged. From branding through to the website design, we couldn’t recommend the team more.

Is your business website more than two and a half years old?
If it is you should be thinking seriously about bringing it up to date.

Book a Meeting

Blog Tips & Growth Articles

AI is quickly reshaping how we all do business. Keep your business website and brand visibility ahead of the pack.

The Best of your Brand

Fast and clean on a mobile. Innovative and memorable on a desktop. Optimised monthly for search. Developed to help your business achieve more. Securely hosted and maintained. In a word, loved.

Look Great – Across all devices and media

Design Agency Experience

To generate enquiries a business website's home page must catch the attention of a new visitor and immediately make a connection. It should introduce itself as a credible and potential solution to the search query (if any) that the visitor made to find it.

The logo and branding must convey expertise and professionalism before a visitors trust can hope to be won.

EEAT - Experience, Expertise, Authority and Trust

Satisfying Google's 'EEAT' benchmark is now foundational for B2B websites. Demonstrating credibility is crucial to marketing success in 2024. Your brand messaging must resonate with the target audience before a relationship can begin and then progress.

This is particularly important within the financial, legal and consultancy service sectors where establishing trust is paramount.

Graphics, Print and Collateral Design

We have improved the visual identity and web marketing strategies of many businesses over the years. From start ups through to long established practices and from individuals through to large consultancies.

Being a compact, but full service creative agency in Canterbury, we are able to offer a comprehensive but uniquely bespoke service to local clients at an affordable price. We specialise in website design and optimisation in 2024 but also have three decades of experience in graphic design and print management.

In that time we have created logos, branding and collateral marketing materials for hundreds of businesses in London and across Kent.

We've even worked on projects with a couple of major public service organisations including the London Fire Brigade.


Do More - Help clients, save time, save money

Easy CMS updates with built in Web Apps

A business website should load quickly, securely and incorporate a modern CMS (Content Management System). It should be simple to use, allowing a logged in user to carry out business tasks quickly and easily.

Creating a quotation, updating an FAQ, publishing a blog post or simply checking on site visitors. Empowering business website owners to do more and save time.

Web Design and Development

Most new website builds and onboards incorporate our PHP application framework CMS as standard, allowing us to integrate a wide range of tools from an early stage.

Fast page updates, custom Web Apps, analytics reporting and customised databases can be configured and deployed as required with full support and training.

We take a pragmatic approach to solving clients problems and prefer a minimal, less is more approach when developing website CMS interfaces.

Digital solutions – Safe, fast, simple

Having the flexibility to create and then develop custom solutions allows us to concentrate on helping clients get what they need and when they need it. Scaleable and cost effective web development helps start ups and SMEs to improve their customer services and streamline their marketing systems as they grow.

A timeline for scaleable growth within a time frame that suits you. And without breaking the bank.


Get Found – In the searches and networks that matter

Target and connect with more prospects

A business website must be easily found via multiple channels and touch points to succeed on today's crammed web. To rank within a search engine's results pages or gain popularity within a targeted social media group a website needs to be well structured, secure and reasonably fast loading.

Naturally written and market aware content that is genuinely helpful and has been thoughtfully optimised for the audience is a prerequisite for AI led search algorithms. From a visitors perspective the messaging needs to be instantly engaging.

Page content and user experience must satisfy search intent, giving the visitor reasons to investigate the website further and to hopefully return.

Holistic Search Intent

The days of promising to make a business number one on Google for every search are coming to an end. There are too many variables and AI is becoming too smart.

Keywords, although still important will soon be much less dominant when trying to be found online.

Search intent will lead AI driven, generative search engines to consider brands as a whole when suggesting solutions.

The development of search from returning a page with a static list, to delivering an interactive portal of related information is already underway.

AI now determines how and why to recommend one brand above another when deciding how meaningful it's services might be to a user on Google or Bing. This needs to be factored into any marketing campaign where a business leaves its digital footprint.

Marketing Strategy

Authenticity, credibility and reputation are quickly becoming the dominant factors in ranking for keywords and search related phrases, as scams and cyber crime make trust one of the most important ingredients in the marketing mix.

We encourage clients to be honest, realistic and hard working when planning their marketing objectives and goals related to SEO and online visibility.

Having a solid and organically grown online base creates stability for a brand, building a stable platform for future growth. More focussed and directed multi-channel marketing campaigns can then be planned and executed.

Our Digital Partners of Choice

Google
Adobe
October
Open AI
Cloudflare
Wordpress

Digital Services in Canterbury

  • hdcreate.uk
    77 Stour Street
    Canterbury CT1 2NR
  • Monday - Thursday: 8:00 am - 5:00 pm
    Friday: 9:00 am - 12:00 pm
  • 01227 392 137
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