Your website is the digital front door to your business, with just a precious few seconds to make the right impression on a visitor before they wander off to the next one. There are hundreds of considerations to be made when creating a website but only one that really counts in our experience. Does it help your business? Site visitors should intuitively move around the site without the risk of ambiguity or confusion. Choices should lead logically to the desired outcome, with the visitor's expectations being confirmed and validated. The process should end with the user satisfied that they achieved their aim successfully. From learning, purchasing or making a request that moves them to the next stage in the desired interaction. User Experience within web page design is constantly evolving. Your site's page need to provide a smooth and seamless experience. The better the design, the less visible it becomes.