Short form video – the undeniable truth

The exponential growth of video marketing in recent years and it's impact on marketing cannot be overstated. Its role is now pivotal in contemporary business online and only seems set to grow.

The easily digestible short form video format is now the go to medium for business communication with video marketing offering a concise and compelling way to convey value propositions and brand narratives. And all in a neat, 60 - 90 second package that everyone knows and loves. Just hit the triangle.

Some claimed facts about video marketing

(unverified but broadly accurate in our opinion)

• Studies have shown that embedding videos on landing pages can increase conversion rates by up to 80%.
• In addition to enhancing engagement and conversion, video marketing also offers valuable analytical insights.
• Search engines prioritise websites featuring video, as they are perceived to offer greater value to users.

So, how do small businesses in Canterbury and Kent make the most of this opportunity?