Your logo is always out front and exposed. It's often the very first impression your business makes upon a prospect. It needs to sum up the ideology, ethos and personality of your brand instantly. That's a big ask for one small image. Commoditised, online logo design in 2023 seeks to make branding a quick, off the shelf process. The growing range of browser based logo generators will quickly render 100's of credible options. They are useful in the early stages of the branding process, but relying on their outputs with no context is naive. The logo is a key component in the formulation of a brand. It's creation needs to be considered, relatable to the brand as a whole and well planned if it is to succeed. Like the bow of a ship It has the ability to break the ice and push the brand solidly in front of it's audience. Or in the case of a weak logo, expose the brand as a flimsy vessel. Struggling to convince the prospect of it's owner's credibility. Learn more about logo design and business branding in our related growth article.