SEO & Digital Marketing – growth tactics for 2024 & beyond

Topical Authority – The new key to conversion

Our final cluster of topics provides innovative SEO and marketing information for small business professionals.

Learn how to overcome the challenges, rise above the noise and make a lasting impact on potential customers.

Intention-led analysis

Attracting the right kind of traffic? I mean those who are genuinely interested in what you have to offer? We discuss ways to ensure that every aspect of your online presence is strategically optimised to target your ideal audience.

Targeting relevant keywords and creating quality content that meets intent will drive more organic traffic to a business website. But how do you keep them coming back for more? We look at the methods and discuss new ideas related to user experience, page interactions and increasing conversion rates.

Web Marketing - One Step Beyond

Learn how to go beyond basic SEO strategies by focusing on building topical authority for a business. Discover how to position yourself as an expert in your field by consistently producing valuable and informative content. The ultimate aim - when people think of your industry, they think of you.

AI assisted campaigns

Using the latest LLMs (natural language models) partnered with well configured analysis and reporting, a small businesses can learn how to tailor it's marketing efforts and then reach out to the target audience with far greater precision.

Topics within this cluster will include understanding SEO for small businesses, the deployment of Google's SGE (generative search), Bing's incorporation of ChatGPT and it's impact, content creation and content planning, images and videos in search and the changing landscape of social media and its future.