Canterbury Creatives – February & Winter's on the backfoot

Brand, Digital & Marketing

Powerful new AI led workflows are emerging within SEO and Marketing. They will create a predictive advantage for businesses that learn how to use them. Is your business one of them?

Branding, development, SEO and marketing services. For small business professionals in Canterbury and across Kent.

The best of your brand...

The best of your brand

Fast and clean on a mobile. Innovative and memorable on a desktop. Optimised monthly for search. Developed to help your business achieve more. Securely hosted and maintained. In a word, loved.

AI conversations honesty and intuition - 2 AIs
AI conversations honesty and intuition - 2 AIs
AI conversations honesty and intuition - 2 AIs

AI Conversation vs Intuition - The human superpower

The rise of conversational AI within websites is only a matter of time. Would you have a sensitive or important conversation with an AI?
Or will the day soon come when we no longer know, or even care?

Published: 09 Feb 2024

Conversational AI
Kent Mobile SEO blog post on Google Circle to Search function
Kent Mobile SEO blog post on Google Circle to Search function
Kent Mobile SEO blog post on Google Circle to Search function

Circle to Search - Mobile SEO in Kent

Google shook up mobile search for Android users at the end of January with it's new "Circle to Search" feature. New ways to search means new search results. Will your business benefit or lose out?

Published: 24 Jan 2024

Mobile Search is Changing
Seasonal Branding Canterbury Kent - Tube Monkeys Christmas 2023
Seasonal Branding Canterbury Kent - Tube Monkeys Christmas 2023
Seasonal Branding Canterbury Kent - Tube Monkeys Christmas 2023

Seasonal Branding

As the seasons change let visitors know you're there and aware. Celebrating the years events makes a website more welcoming, more relatable and more human.
Happy Holidays to one and all!

Published: 18 Dec 2023

Seasonal Branding
c
Life management App design and development
Life management App design and development

App Design & Development

A life management app launched in 2023. From concept to visuals, through to prototype and MVP. The Lyfeguard App was created and built by our design and development teams. The product continues to grow it's online visibility and improve visitor performance.

Updated: 16 Jan 2024

App Design
Local SEO Canterbury Kent
Local SEO Canterbury Kent
Local SEO Canterbury Kent

Local SEO - Improving Visibility

Local search visibility in Canterbury – growing local credibility and improving search rank. An in depth look at the tactics that work. For SMEs in the city and across Kent.

Published: 27 Oct 2023

Local SEO Tactics
Web design the worlds first website studied by AI
Web design the worlds first website studied by AI
AI assisted web design in 2024

AI assisted web design in 2024

Small business websites will begin travelling down two separate roads as this year progresses. Those that grow with AI and those that ignore it and start to fade away. Don't let your website become a relic.

Published: 30 Oct 2023

Web design and AI in 2024
Solicitors offices glass with branding
Solicitors offices glass with branding
Branding and Identity in Kent examples of branded stationery

Branding & Identity

Creating a powerful small business brand on a budget isn't easy, but it is doable. We discuss the ways a small business can partner successfully with a local design agency, save money and get a much better result.

Updated: 31 Oct 2023

SME Mobile Branding
SME frustration angry man battling with laptop online website builder vs local agency
SME frustration angry businessman battling with laptop online website builder vs local agency
SME frustration angry businessman battling with laptop online website builder vs local agency

Local Agency vs Online Builder

Online website builders are quick, cheap and easy. They are often a brand development dead end too. Four compelling reasons for keeping your digital team human and local.

Updated: 17 Nov 2023

Human vs Machine
Creativity in Canterbury Cathedral - Luxmuralis Renaissance
Creativity in Canterbury Cathedral - Luxmuralis Renaissance
Creativity in Canterbury Cathedral - Luxmuralis Renaissance

Creativity in a Cathedral

Painting with light on a massive scale. History, art and sound at the 2023 Canterbury Festival. Luxmuralis Renaissance, a sensory feast from sculptor Peter Walker – pure inspiration.

Published: 27 Sept 2023

Canterbury Festival
SEO - Bard, can you help me build a custom B2B solution?
SEO - Bard, can you help me build a custom B2B solution?
SEO - Bard, can you help me build a custom B2B solution?

AI SEO + SGE 4 Kent B2B 2024?

Cracking the SGE code. Can you use an AI GPT to help create a strategy for Kent based B2B searches in 2024? – I asked Bard for an opinion. Bard's conclusion was yes, you can.

Updated: 25 Nov 2023

B2B SEO in Canterbury

Look great...

A man staring into a mirror - a metaphor for looking great

Look great –
Mobile design experience

Design agency experience

To generate enquiries a business website's home page must catch the attention of a new visitor and immediately make a connection. It should introduce itself as a credible and potential solution to the search query (if any) that the visitor made to find it. The logo and branding need to convey expertise and professionalism. The brand messaging has to resonate with the target audience before a relationship can begin and then progress. This is particularly important within the financial, legal and consultancy service sectors where establishing trust is paramount.

EEAT - Experience, Expertise, Authority and Trust

Being a compact, but full service creative agency in Canterbury, we are able to offer a comprehensive but uniquely bespoke service to local clients at an affordable price. We mainly work for professional services firms within the legal, finance and consultancy sectors. Satisfying Google's new EEAT benchmark is becoming foundational for brands within these industries. Demonstrating credibility will be crucial to marketing success in 2024 and beyond.

Consultancy branding

We have improved the visual identity and web marketing strategies of many businesses over the years. From start ups through to long established practices and from individuals through to large consultancies. We've even worked on projects with a couple of major public service organisations including the London Fire Brigade.

Do more...

One person launching another into the air - a metaphor for doing more

Do more –
Easy CMS updates & built in Web Apps

Easy CMS updates & built in Web Apps

A business website should load quickly, securely and incorporate a modern CMS (Content Management System). It should be simple to use, allowing a logged in user to carry out business tasks quickly and easily. Creating a quotation, updating an FAQ, publishing a blog post or simply checking on site visitors. Empowering business website owners to do more and save time.

Web design and development

Most new website builds and onboards incorporate our PHP application framework CMS as standard, allowing us to integrate a wide range of tools from an early stage.

Fast page updates, custom Web Apps, analytics reporting and customised databases can be configured and deployed as required with full support and training. We take a pragmatic approach to solving clients problems and prefer a minimal, less is more approach when developing website CMS interfaces.

Digital solutions – Safe, fast, simple

Having the flexibility to create and then develop custom solutions allows us to concentrate on helping clients get what they need and when they need it.

Scaleable and cost effective web development helps start ups and SMEs to improve their customer services and streamline their marketing systems as they grow. A timeline for scaleable growth within a time frame that suits you, without breaking the bank.

Get found...

SEO and SEM for the Legal Sector

Get found –
Target and connect with more prospects

Content marketing – Rank higher, reach targeted prospects

A business website must be easily found via multiple channels and touch points to succeed on today's crammed web. To rank within a search engine's results pages or gain popularity within a targeted social media group a website needs to be well structured, secure and reasonably fast loading. Naturally written and market aware content that is genuinely helpful and has been thoughtfully optimised for the audience is a prerequisite for AI led search algorithms. From a visitors perspective the messaging needs to be instantly engaging. Page content and user experience must satisfy search intent, giving the visitor reasons to investigate the website further and to hopefully return.

Holistic Search Intent

The days of promising to make a business number one on Google for every search are coming to an end. There are too many variables and AI is becoming too smart. Keywords, although still important will soon be much less dominant when trying to be foound online. Search intent will lead AI driven, generative search engines to consider brands as a whole when suggesting solutions.

The development of search from returning a page with a static list, to delivering an interactive portal of related information is already underway. AI now determines how and why to recommend one brand above another when deciding how meaningful it's services might be to a user on Google or Bing. This needs to be factored into any marketing campaign where a business leaves its digital footprint.

Marketing strategy

Authenticity, credibility and reputation are quickly becoming the dominant factors in ranking for keywords and search related phrases, as scams and cyber crime make trust one of the most important ingredients in the marketing mix.

We encourage clients to be honest, realistic and hard working when planning their marketing objectives and goals related to SEO and online visibility. Having a solid and organically grown online base creates stability for a brand, building a stable platform for future growth. More focussed and directed multi-channel marketing campaigns can then be planned and executed.

What do you need?

What does your business need?

If you are a business in Kent please schedule a meeting. Otherwise please phone, email or use the form below.

hdcreate.uk has been providing digital solutions to small business professionals in London, Tunbridge Wells and West Kent since 2008. We moved our design agency to Canterbury during 2018 and now offer a range of creative and marketing services to small businesses in Canterbury and across Kent.

hdcreate.uk
Suite 15 Fruitworks Coworking, 77 Stour Street
Canterbury CT1 2NR


Creative design, brand and digital development, SEO & professional services marketing in Canterbury and across Kent