SEO is an is a never ending process with an ever changing outcome. Performing the tasks that improve site visibility and improve page rank is complex and multi faceted. It's easy to generate an overwhelming amount of data that is sometimes difficult to understand and consequently act upon. Set simple goals and then tailor your efforts and reporting to focus on acheiving them. Follow the metrics and trends that really matter and don't become snow blind with data that's not relevant . 10,000 visitors per month means nothing if none of them help you towards your objectives. The major search engines are incorporating AI as an integral part of their evolving portals. Google with "BARD" and Bing with "ChatGPT" will soon make the search results page we've all come to know a thing of the past. Businesses need to adapt their website(s) and online strategies. Those that do will take advantage of the new opportunities created by "Generative Search". We specialise in search engine optimisation and improving online visibility for businesses in Canterbury and across Kent.