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IconSEO in Canterbury and across Kent – Monthly from £100 +VAT

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Growing visibility for Kent SMEs

Monthly improvements that keep growing and improving your visibility.

A technical audit for speed, structure and efficiency.

Asset caching, compression and loading prioritisation.

Meta and page tag updates as required.

Image and video – formatting and optimisation as required.

AI assisted Keyword research, monitoring and tag population.

Optimised new page content with cannibalisation testing.

Ongoing backlink acquisition and monitoring strategy.

CMS reporting from Google Analytics and Search Console.

Google & Bing places and Social Network CMS reporting.

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What exactly is SEO?

SEO (search engine optimisation) is the practice of improving a website's ranking position within search engines such as Google and Bing.

It's a never ending process with an ever changing outcome. Performing the tasks that improve site visibility are often straightforward in themselves. Change a heading. Add a link. Update a meta tag. Defer the loading of a script. The resulting effect on the website and it's relationship to it's search competitors though is more complex.

Like the surface of a pond, every change made creates ripples. These ripples collide and interact with the rest of the website as well as the other web pages listed in the search results. Search engine algorithms are endlessly grading the interaction of these changes to try and list the most meaningful set of results.

Google's "AI Overview" and Bing's Co-Pilot" along with an emerging raft of AI search tools are starting to influence the way we all search online as well as the answers that are served in the results listing.

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Be found, be understood, be indexed

Before ranking a page search engines need to understand exactly what it's about. That should be easy. They are only trying to establish one thing. How will this page help users fulfil their search intention? The greater their understanding within the context of asking that one question, the better the chance of a high ranking and more visited page. So how do you match content with intention on a web page? By concentrating on the target user that will read the page and NOT on the search engines that rank it.

Visibility in 2024 – AI Search disruption

The major search engines are now incorporating "AI Overview" as an integral part of their evolving search portals. Google's "Gemini Pro" and Bing's "ChatGPT4o" are slowly making the search results page we've all come to know a thing of the past.

Major web browsers are gradually incorporating friendly sounding AI's as part of their search interface also. Most of them are also powered by Gemini or ChatGPT, but none the less make search and finding the information you want easier, more contextual and more accurate.

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Analysis – Making the data work for you

It's easy to generate an overwhelming amount of data when analysing SEO and performance related activity. The comparisons are often difficult to understand and then act upon with any certainty. Our advice regarding small business websites is to set simple goals and then tailor your efforts and reporting to focus on achieving those goals only.

Follow the metrics and trends that matter to your business and don't become snow blinded by data that's not relevant. 10,000 visitors per month means nothing if none of them help you towards your objectives. Google GA4 is trying to help by replacing "Conversions" with "Key Events". Set up and then track those events that really matter to your business. Look for the signs that the visitor you want is taking the action(s) that you need them to. Be interested of course but don't stress too much about the rest of the data.

We specialise in search engine optimisation and improving online visibility for small businesses. In Canterbury and across Kent. Learn more about small business growth related to SEO, AI Search Optimisation and local marketing in our growth articles

SEO in Kent – Finding one in 64,000+ businesses

SEO in Kent is becoming more complex. In terms of South East England, Kent is a relatively large and densely populated area with an active and growing business population.

Standing between London and Europe, the county acts as a natural magnet for business communications, travel and commerce. AI powered searches within Kent will make visibility, relevance and topical authority more important when returning answers to business search questions over the coming months and years.

Keywords still matter of course, but stuffing a page full of unnatural and repetitive sentences to rank for a collection of phrases is surely a trick that AI will see through in the near future?

We will be working hard to help SMEs in Canterbury and across Kent adapt and grow within the new AI powered SEO landscape that we are all entering in 2024 and beyond.

If you are a Kent based SME please use the red button to schedule a quick, obligation free discovery meeting with us. Otherwise please use the form below to contact us.

Adapting to the SEO landscape of 2024

We have been helping clients to grow their brands and increase online visibility for over 30 years.

We continue to take an integrated, holistic approach to improving the look, function and search ranking of clients within Google, Bing and other portals of interest associated with their market sector.

We always aim to provide clients with a progressive, sustainable and visitor targeted strategy to help them grow.

SEO Map with towns in Kent

Look great, do more, get found

We use a balanced combination of AI assisted design, development, SEO (search engine optimisation) and digital marketing to fulfil the brief and deliver our client's objective(s).

Creativity in SEO and online visibility - Our prediction

As the power of AI develops, SEO and search visibility will become much less dependent upon traditional techniques and tricks that rely heavily on keyword density and backlinks.

AI generative and voice search influenced algorithms will learn to discern between businesses that deliver true value and those simply making claims in an attempt to game the system.

Demonstrating creative and innovative problem solving solutions for site visitors will gradually become the most important marker in formulating search results and ranking positions over the coming years.

Featured SEO Article

Search and Connect across Kent

hdcreate.uk has been providing digital solutions to small business professionals in London, Tunbridge Wells and West Kent since 2008. We moved our design agency to Canterbury during 2018. We now specialise in providing creative web design with optimal search visibility for small businesses in Canterbury and across Kent.

Articles to help improve SEO rank and boost marketing. For SMEs across Kent

SEO and Marketing in Kent

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Digital Services in Canterbury

  • HD Create Ltd
    77 Stour Street
    Canterbury CT1 2NR
  • Monday - Thursday: 8:00 am - 5:00 pm
    Friday: 8:00 am - 12:00 pm
  • 01227 392 137
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