SMEs – Creating a digital strategy

The formulation of a successful digital strategy begins with asking the right questions. What do you want from your business online? What do your site visitors or target audience want, expect or need when they interact with your business? How did they find you? What were they searching for and what would you like them to do next? Exploring these questions and gaining a thorough understanding of the objectives and requirements before any work begins is the key to online success and ongoing scaleability.

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